Well, we've had St Valentine's day, and the media are hyping things up even more than usual. The local BBC weatherman, Paul Hudson, was even selling kisses in a Yorkshire supermarket for a quid (or is it a squid?) a time. We can only hope that there was a facility for paying two quid not to snog him.
I'm rather hazy on who St Valentine was (perhaps avid readers of this column can enlighten me?), but he was probably somebody who met a gruesome death in the past, which seems to be one of the qualifications. Are there any ancient saints who popped their clogs in an armchair, with a good book?
We can't blame the media, of course, for seizing on anything that will push up commercial sales of newspapers and items that we don't want to buy: it's in their nature, much as chewing up seals is in the nature of killer whales. Don't we just love the press?